Our customized scripts and on-hold productions will help you achieve your business goals.
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| Your marketing campaign was a hit! Clients are lining up to do business with you. How are you going to take care of them while they wait? |
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- Is on-hold messaging suitable for my company?
Whether you run a multinational corporation, a medium sized business, or a home office, you should consider having professional on-hold messaging. Your company image is at stake!
- When to start thinking about an on-hold marketing strategy?
On hold messaging should be started the moment your phone lines are installed and you are expecting callers. That may sounds simplistic and in a way it is, but, it is important to realize that on-hold messages, as an advertising medium, is your chance to say what you feel is most important for your callers to hear. On hold messages should be kept up-to-date; there is nothing worse than an outdated or stale message. That’s where our optional reminder schedule comes in – ask for details.
- On-hold Message rules:
Keep your message short, precise, and relevant to your callers needs. Callers will only listen to about 30 seconds of one message before their attention wanders.
- Message update tips:
Messages should be changed when something new happens with your company. Sounds simple, but with on-hold messaging you want to make sure that your message brings all of the newest information to your callers – remember that no other form of advertising is heard by as many of your target customers or prospects as on-hold messaging. No one will hear it unless they are a customer or a prospect otherwise they would not have called.
The other time to change your messages depends on how often people call in – if you have customers calling in very frequently, you do not want them to hear the same messages again and again. If they call infrequently, then you do not need quite as much variety. Change it enough to keep the concepts and thoughts fresh and new for your callers.
- How to measure the results of your on hold marketing strategy:
You need to insert identifiable information into the messages that allow you keep track. For example: ask callers to quote a number or name when asking for more information ‘ask for operator #456’ or ‘quote 1234 when asking for details’. These are simple, yet effective ways for you to keep immediate tabs on who is responding to what message.
- Trust the pros:
At Custom Sound Impressions, we believe that your on-hold messages should be as unique as your company. The best on-hold advice we can give you is to trust the professionals. Everybody has their own specialty! We can create a custom on hold solution for you!
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On hold guru newsletter
Sound advice and free marketing tips
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Visit our On-hold Guru Newsletter archives in our Free on-hold marketing tips section and learn how to improve your on-hold marketing strategy!
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Email the Guru for answers to your particular on hold messaging questions.
Call the Guru toll-free at 1-800-301-8759 and get a free consultation!
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